vedio branding guidelines | Estacha Communications
Even though the video is one of the most difficult mediums to brand, it can still be done effectively and great results can be achieved if you follow some vedio branding guidelines . Your guidelines should include the following elements to ensure that your videos represent your brand: Video Brand Elements Include Language: This may include more specific details like how your business should be referred to or how products/services should be represented, as well as more general considerations like the tone of voice you should use in your videos. Tone: This is your chance to describe how you want your videos to sound and what kind of “vibe” you want them to have. Do you want them to be solemn and polite, or do you want them to be amusing? This is a crucial starting point that will lead the rest of the brand’s elements. Graphics: If you want to use animation in your videos, you’ll need to choose a style that best reflects your business. Is it going to be more cartoo...