Estacha Communication Pvt. Ltd.

  Even though the video is one of the most difficult mediums to brand, it can still be done effectively and great results can be achieved if you follow some vedio branding guidelines . Your guidelines should include the following elements to ensure that your videos represent your brand: Video Brand Elements Include Language:  This may include more specific details like how your business should be referred to or how products/services should be represented, as well as more general considerations like the tone of voice you should use in your videos. Tone:  This is your chance to describe how you want your videos to sound and what kind of “vibe” you want them to have. Do you want them to be solemn and polite, or do you want them to be amusing? This is a crucial starting point that will lead the rest of the brand’s elements. Graphics:  If you want to use animation in your videos, you’ll need to choose a style that best reflects your business. Is it going to be more cartoo...

  What is branding purpose : A surprising fact was revealed in a recent global survey. No one will notice if 77 percent of all brands in the world today disappeared tomorrow. Brands from all sectors have tried every trick in the book to avoid being counted in the 77 percent. One of the most prominent trends to emerge in the last decade is “Brand Intent”, which is the product of this never-ending search for “meaningful” positions in consumers’ lives. Marketers, on the other hand, went down a slippery slope when ‘Brand Intent’ became conflated with “saving the world.” Recent marketing history is rife with examples of marketers exploiting “trending” causes and social problems with a superficial motive, only to be called out for “woke washing,” resulting in damage to both the brand and the bottom line. Meanwhile, customers are more critical of companies than they have ever been. Nonetheless, studies from around the world indicate that people favourably view and patronise brands that sh...

In the ever-changing business world, especially after the pandemic, if you want to stay ahead of others you should be aware of digital transformation trends in 2021 . In several respects, the year 2020 will be unforgettable. It was a year packed with inspiring tales of bravery and hope, but there were also some tragic ones. Although it questioned us in several ways, it also taught us the importance of digital literacy and the value of democracy. COVID-19 wreaked havoc on all kinds of companies and markets, from start-ups to conglomerates. The only difference was in the extent of the effect. Companies that were digitally prepared were able to rebound quicker than those that tended to rely on conventional brick-and-mortar methods of doing business. Hence, to stay competitive in this new business environment, companies need to transform digitally. Digital Transformation is the adoption of digital technology to transform services or businesses, through replacing non-digital or manual proce...

When it comes to having branding strategies , brands today need a clear understanding of why they choose these strategies and a comprehensive overview of what their strategies would be. The more detailed you are with your branding plan, when you implement those tactics, the simpler it will be to succeed. Every brand needs to be clear about these things What is the target of your brand? Who are your clients? How does long-term success describe your brand? Knowing the answers to each question will help decide what your targets should be, how your clients should be handled, and how your progress in achieving your goals will be calculated. Branding Strategies what are they? They can be hard to define but it includes the following elements What does your brand stand for? What does your brand promise to clients? What personality, through its marketing, the brand conveys? Brand sentiment is the one main indicator for good brand strategy, branding strategy involves using data to guide you....

It takes a great deal of effort to establish a business and to run it successfully. The foundation of any successful business is having Goodwill, and it takes great efforts to create that in the market. Earning Goodwill is the starting point for any business but to retain it constantly and to maintain it requires even more and continuous efforts. In today’s business world Reputation management is everything, and  digital transformation  plays a very important role in this. If you peep into the digital world you will find many Social media sites, news sites forums, etc, that showcase the consumer’s point of view about your products or services. So, in this scenario, it is very important that you opt for digital transformation and put your best foot forward for reputation management. Because one article and one word pointing out your minus points can ruin your entire goodwill. Reputation management is important because in today’s time whenever a consumer is looking forward to a...

In the last eleven months, we have witnessed great changes in the business world. There were many startups who adapted themselves to the changes and generated great profits. Today’s consumer has many options and communication channels through which he can have access to the information as to which is the best product/service he is looking for and at the best price. So, it is obvious that if one wants to stay in business and generate profits one needs to have constant input as to what are the present and upcoming trends in business and those companies that are offering futuristic solutions to the customers are the ones that are going to generate profits.  Estacha communications  give you a great platform to take your business to the next level, by offering  Digital Transformation  and futuristic solutions. Amazon is the best example that we have in front of us, they stepped into the business at a time when the majority of people were unaware of e-commerce and online s...

  The world around us has changed a lot in the past 11 months. People had to rely a great deal on technological developments for many activities. This lead to great technological innovations, improvements, and the digital transformation of business. In Branding, the kind of colors, patterns, and designs you use play a very important role. You should be aware of contemporary trends and should choose the one that best suits the requirements. Below listed are some of the Branding Design Ideas for the year 2021. Text in Videos: Experts are predicting that the remote working scenario is likely to continue even in the year 2021. So, keeping this in view Videos that include text on the screen to convey messages are going to play a very crucial role. Brands can create a simple text-heavy video in no time. Classic Fonts: There are some ancient fonts that are in use to date, serif fonts are one of the oldest but they are still in use because they look elegant and classy. Because of this no...