Estacha Communication Pvt. Ltd.

  Even though the video is one of the most difficult mediums to brand, it can still be done effectively and great results can be achieved if you follow some vedio branding guidelines . Your guidelines should include the following elements to ensure that your videos represent your brand: Video Brand Elements Include Language:  This may include more specific details like how your business should be referred to or how products/services should be represented, as well as more general considerations like the tone of voice you should use in your videos. Tone:  This is your chance to describe how you want your videos to sound and what kind of “vibe” you want them to have. Do you want them to be solemn and polite, or do you want them to be amusing? This is a crucial starting point that will lead the rest of the brand’s elements. Graphics:  If you want to use animation in your videos, you’ll need to choose a style that best reflects your business. Is it going to be more cartoo...

  How to create a brand identity : The period of transformation in society is never-ending. Interests wane, attitudes change, and what was once the “it” thing is now relegated to the clearance shelf. This never-ending churn can be a problem for the world’s hundreds of thousands of brands. Although several brands come and go with the new trends and fads, some brands seem to be here to stay. What is it about these brands that allow them to stand the test of time? To answer that question here is a list of the top five characteristics of brands that have left a lasting impact on people all over the world. Being Authentic: Authenticity and openness will be more critical than ever as Millenials’ purchasing power grows. Allowing customers access to your brand through open and truthful contact creates trust and can lead to a powerful shared-values partnership. Taking the Less Travelled Road Approach: Going against the grain can be daunting, but it can also provide a sense of security. Sinc...

  What is branding purpose : A surprising fact was revealed in a recent global survey. No one will notice if 77 percent of all brands in the world today disappeared tomorrow. Brands from all sectors have tried every trick in the book to avoid being counted in the 77 percent. One of the most prominent trends to emerge in the last decade is “Brand Intent”, which is the product of this never-ending search for “meaningful” positions in consumers’ lives. Marketers, on the other hand, went down a slippery slope when ‘Brand Intent’ became conflated with “saving the world.” Recent marketing history is rife with examples of marketers exploiting “trending” causes and social problems with a superficial motive, only to be called out for “woke washing,” resulting in damage to both the brand and the bottom line. Meanwhile, customers are more critical of companies than they have ever been. Nonetheless, studies from around the world indicate that people favourably view and patronise brands that sh...

  We’ve been investing more time than ever on social media sites. The use of social media, as well as other online practices, has exploded in recent years. In this digital age, social media marketing is becoming an increasingly effective marketing tool for more businesses. Since the social media environment is constantly evolving, it’s important to revisit your social media strategy regularly if you want to get the most out of it. Here are the top social media marketing trends for 2021 that you should be aware of. Stories Have Great Reach Than You Can Imagine Instagram stories are becoming increasingly popular. Unlike tweets, stories allow for more contact with followers. Many interactive features, such as voting, question boxes, countdown stickers, product stickers, and so on, can be used in stories to improve interaction. Surprising facts about stories Instagram stories take up more than 28 minutes of a user’s time. Every day, 400 million people use Instagram Stories. 1/3 of Ins...

 Branding Agency can be of great advantage to your business, It’s more than just a logo or a visual style when it comes to branding. It’s how the target audience sees you. When it comes to expanding your market, being aware of your brand and the effect it has on your sales potential is critical. Customers will expect more from a company with a strong name. It creates referrals and gives the employees guidance. But, most importantly, it makes you easily identifiable and allows you to gradually develop a relationship with your consumers that leads to true brand loyalty. It’s no surprise that many companies want to entrust such a crucial aspect of their success to professionals. That is why there are branding companies devoted solely to this task. Why working with a Branding Agency could be the best option for your business let us find out. Working experience in a variety of sectors When you employ a branding agency like Estacha Communications who has best branding agency in Bhubanesw...

In the ever-changing business world, especially after the pandemic, if you want to stay ahead of others you should be aware of digital transformation trends in 2021 . In several respects, the year 2020 will be unforgettable. It was a year packed with inspiring tales of bravery and hope, but there were also some tragic ones. Although it questioned us in several ways, it also taught us the importance of digital literacy and the value of democracy. COVID-19 wreaked havoc on all kinds of companies and markets, from start-ups to conglomerates. The only difference was in the extent of the effect. Companies that were digitally prepared were able to rebound quicker than those that tended to rely on conventional brick-and-mortar methods of doing business. Hence, to stay competitive in this new business environment, companies need to transform digitally. Digital Transformation is the adoption of digital technology to transform services or businesses, through replacing non-digital or manual proce...